The agent and the player view themselves somewhat as inferior to the owner. I don't assign morality to anything that positively or negatively to money tactics good faith bad faith you know it's a game. It's my job to recognize your tactic to counter it and to come up with my own tactics if I told you the owners are great we've got this deadlineWhether it's a marketing deadline, religious holidays deadlines I've heard wedding dates too. The man always wins when somebody is skilled enough to exploit the needs or the weaknesses that the man has so that's why I came up with the axiom "the man always wins"
Brian Windhorst is joined by Sports Agent Mark Termini to discuss his new book Words To Negotiate By, the strategy behind negotiating NBA deals, not being afraid to set a precedent, navigating holdouts with your client, earning bigger deals and more.
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