The women's football alliance was formed in 2009 and today it has about 2,000 players across 32 states. Unlike the NFL, they do not have billions of dollars of marketing and sponsors behind them. Most folks are working full time jobs that are outside of football so practices are at night and on weekends.
Bloomberg Businessweek contributor Mary Pilon joins this episode to talk about the promise–and challenges–of building a fanbase for the Women’s Football Alliance, an all-female, full-contact league that has 60 teams in four divisions across 32 states.
And we head to a nighttime practice of the DC Divas, to hear from the players and coaches about why they love the game and what it means for women to play tackle football.
Read more: Women Tackle Football With a Full-Contact League of Their Own.
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