Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

Andy Rachleff on coining the term product-market fit

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

The Counterintuitive Advice for Product Market Fit

The most counter intuitive thing is you should not go after the big market first. The early majority or pragmatists only buy based on references, so it doesn't matter how well you solve their problem. You always preach this idea of iterating on the who as opposed to the what. So I'm a really big devotee of the lean startup methodology.

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