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4min chapter
Breaking Down Top DTC Brands with Legend Nik Sharma
The Startup Ideas Podcast
How to Integrate SMS and Email to Retention Marketing
SMS is a very intimate channel reserved for friends and family. I can't think of any brand that brings value through SMS to me. It's always annoying. Give me an example of how you can integrate SMS in a way that is respectful to the channel, i.e. If you're cadence, what would you do?
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