Is There a Lot of IP Story Worlds in LA?

I don't know that it's like chewing up all of the immersive real estate into these IP activation type things. There is definitely that vibrant in DC and that ability to have one foot in both worlds. Laura, perhaps you could speak to this phenomena, even in installation art. I almost feel like there's been a little bit of a recoil among audiences lately after the sort of immersive and go bubble burst. We're essentially living through a mass disability event.