#3: Be Ready - The B2B Playbook, Summary of Stage 1
The B2B Playbook
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How to Collect and Use Data From Your Website
One of the greatest advantages of having part of your business online or promoting an online is the data you can collect there. It's really important to make sure you're collecting that data from day one and start to use that data as it comes through in sufficient volume. Online, you can see how users interact with your business a lot more. You don't know what parts of your service that they actually really love or really resonate with them until you actually ask them.
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