#98 - Customer-Centricity in Practice with Ferdinand Goetzen of Reveall
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Context Is Everything
Aly: Context is everything. I think very often when you take just one comment, first all, context is superimportant. Aly a lot of customer fubak and customer comments, voice of the customer, whatever you want to call it. Of course, customer support is hearing more negative things. Sales might be hearing and mix depending on whether they close the deal or not. There's going to be different areas. O what we usually say is we kind of push this approach where you start with centralizing your data,. Then you trye to pull out what we call findings. That's essentially kind of like your key take aways.
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