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Robert Tercek has a wide-ranging talk with Jim about his book, Vaporized: Solid Strategies for Success in a Dematerialized World... Robert Tercek talks to Jim about his book, Vaporized: Solid Strategies for Success in a Dematerialized World. They cover the usefulness of the vapor metaphor, centralization vs decentralization, the impact of closed application ecosystems, value in intangible assets, hardware vs software profitability, the telling story of Tower Records, rapid consumer market changes, big tech bundling strategies, the birth of mobile games, Epic Games vs Apple, digital goods, race to the VR metaverse, digitized smart cities, future TV evolutions, interactive TV & Twitch, switchboards vs platforms vs markets vs ecosystems, and much more. Episode Transcript RobertTercek.com Vaporized: Solid Strategies for Success in a Dematerialized World CodeMiko Robert Tercek is an award-winning author and one of the world’s leading authorities on dematerialization and the virtual economy. He has supervised the launch of new digital services that are used by hundreds of millions of people every day, including the first streaming video on mobile phones, the largest live educational program on the web, and some of the earliest games on a variety of platforms, including PCs, the web, and mobile.