3min chapter

Pioneers and Pathfinders cover image

Catherine Alman MacDonagh

Pioneers and Pathfinders

CHAPTER

What's the Difference Between Marketing and Business Development?

The Legal Sales and Service Organization is celebrating its 20th anniversary next year. The CMO was founded in 2003, when the legal industry was just beginning to professionalize. "People are happier after we've done this work than before we started," CEO says of his job.

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