How to Transform Consumer Behavior to Enable Customers to Not Only Accept but Desire Wearing Clothes That Others Have Worn Before

"Now also in that meeting, I asked her, 'Could you introduce me to a few of your friends? I’d love to meet with them and talk about this idea.' Because every meeting has to get you to three other meetings. Never leave a meeting with someone without asking them for that introduction." In this View From The Top interview, Rent the Runway founder and CEO Jennifer Hyman shares stories from her first meeting with fashion-giant Diane Von Furstenberg and how she's worked to foster and maintain relationships with more than 1,000 retail brands. 

"If you’re an entrepreneur, effectively you are a salesperson. That’s your number one skill that you need to have," Hyman says.   

Interviewed by Cyerra Holmes, MBA ’23, Hyman talked about how growing up with a sibling with a disability helped her become relentlessly optimistic in the face of insurmountable odds. And, just twelve years after business school and those first meetings with fashion designers, Hyman took Rent The Runway public, becoming the 30th woman to complete an IPO in the history of U.S. markets.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.