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Success 2.0: Getting What You Want

Hidden Brain

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The Complexities of Incentives

This chapter examines the multifaceted nature of incentives in personal and social contexts, illuminating how they can shape behaviors and decisions. Through anecdotes from childhood, education, and parenting, it reveals the unintended consequences of incentive structures, particularly in high-stakes settings like charitable fundraising and moral teachings. The discussion ultimately challenges traditional economic assumptions about motivation, emphasizing the need for a deeper understanding of human behavior.

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