In the Bubble, every Wednesday, wherever you get your podcasts. We take the time that's needed to go beyond the headlines with a list guest from my bubble. Today, we're talking with Colin Coggins, professor and author and salesperson. He tells us about how we can be more effective advocates for ourself and the work we do.
Selling products, ideas or even yourself is a task that can feel daunting, or maybe even a little uncouth for some people. But Colin Coggins, author and adjunct professor at USC’s Marshall School of Business, believes that anyone can learn the skills needed to sell anything – and that you already have more “sales” experience than you think. Colin shares why he believes that the best salespeople defy the expectations of what society thinks of as a successful salesperson, how self-awareness can help you achieve your goals and why learning the art of selling could teach you a lot about life in general. For the full text transcript, visit go.ted.com/BHTranscripts