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Heather Freeland, Chief Brand Officer of Adobe: Advertising is Overrated

Building Better CMOs and Marketing Leaders

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Transition to Digital Marketing and Role of Adobe

This chapter explores the transition from direct marketing to digital marketing and discusses the role of Adobe in this shift. They touch on the re-emergence of creativity in advertising, the challenges of utilizing multiple marketing channels, and the integration of generative AI into Adobe's products to enhance creativity and workflows.

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