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5min chapter
An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me
AdExchanger
The Future of Nielsen's Measurement Platform
Nielsen just came out with a first pass at Nielsen 1 platform and it's plans to start weaving an ACR and set top box data into its C3 and C7 metrics. So what's your take on Nielsen's standing? I mean, does Nielsen 1 even count as an old currency? Or do you think it'll inevitably start to lose market share once these other newer video currencies actually start to hit scale with programmers and advertisers?
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