How did Canadian airfare prices get so far out of control?
The Big Story
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The Importance of Profitability in the Airline Industry
The typical margin that an airline has been working with over the last 40 years has been around 2%. You can count that as profit. In the pandemic, here's no revenue, lots of expenses. So airlines now are saying, wait a second. Here's a chance for us to kind of recover lost profitability and recoup our losses.
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