We explore the rising significance of interactive demos in B2B SaaS. How these demos serve as a bridge between potential buyers and products, improving all relevant pipeline numbers.
The evolution of demo technology, the role of Gen.AI in enhancing demo creation, and the shifting dynamics of the sales process towards a more self-service model.
How does the future of marketing in a product-led world look like for Sales?
Takeaways
- Gen.AI will revolutionize demo creation and usage.
- The market for interactive demos is expanding rapidly.
- Buyers prefer to explore products independently before engaging sales.
- Budget holders are becoming more flexible and decentralized.
- Value-driven marketing will replace traditional methods.
Sound Bites
- "Interactive demos are a stepping stone towards PLG."
- "Stop playing with words, play with value."
Chapters
03:57 Defining Interactive Demos
09:46 The Evolution of Demo Technology
14:02 The Impact of Gen.AI on Demos
20:04 The Future of Sales and Interactive Demos
26:05 The Evolving Role of Sellers in Tech Sales
27:05 Changing Dynamics of Budget Holders
28:54The Shift in Market Approach
30:15 The Importance of Market Understanding
32:05 Navigating the Competitive Landscape
33:32 The Power of Buyer Enablement
34:32 The Role of Interactive Demos
36:50 The Future of Interactive Demos
39:22 The Impact of Interactive Demos on Sales
41:13 The Fragmentation of the Interactive Demo Market
44:05 The Integration of Sales and Product Analytics
48:50 The Future of Marketing in a Product-Led World
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