
Unleash Your Primal Brain for Effective Lead Gen - Tim Ash
Tech Marketing Trends
00:00
What Are the Most Common Mistakes Marketers Make?
The key is no your audience. Don't think you can sell your crap to everybody, because it's not going to be memorable for them. Go in the field with them, interview them and understand their values. You're out here on the edge. Where's their centre of gravity? Where do they live? Who do they associate with? What do they care about? What's their minds set? And only after you understand that can you design marketing campaigns for them. If we tie i together, once again, to your agency background and all the what would you say is some of the most common pitfalls and mistakes marketeers do to day?, he asks.
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