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19min chapter
Jesus Requena - VP of Growth Marketing at Figma - How Growth Marketing Can Support User Activation
The Growth Hub Podcast
Identifying the 'aha' Moment and Driving User Engagement
They discuss the importance of identifying the 'aha' moment in a product and how growth marketing can support user activation. They emphasize the role of growth marketing in communicating the value of certain actions, like sharing, and discuss how to identify the best strategies for motivating users to complete steps.
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