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Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
Google's Open Bidding Pros and Cons
Open bidding is Google's server side bidding protocol that comes from its ad server. One of the big advantages open bidding has is that it takes place after reserved buys. It doesn't run an auction for impressions that are already consumed by a sponsorship, which ham and pre-bid don't know how to do. That's probably the strongest counter-argument to why you would choose to turn off open bidding.
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