6min chapter

Trapital cover image

What’s Next For Concert Films?

Trapital

CHAPTER

The Strategic Approach to Concert Films by Taylor Swift and Beyonce

This chapter explores the strategic approaches taken by Taylor Swift and Beyonce in their concert films, comparing their styles and emphasizing the concept of transmedia storytelling. It highlights how artists are adapting their music content into various formats like films, streaming services, video games, and books to engage with their audience authentically.

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