Why 80% of A/B tests fail, how to 10X your experimentation velocity - Kristi Angel - The Data Scientist Show #088
Daliana's Game
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The Future of A/B Testing and Experimentation Platforms
Delving into the complexities of A/B testing, this chapter explores the comparison between in-house and third party experimentation platforms, the evolution of the modern data stack, and the challenges and expenses involved. It also touches on strategies for running experiments effectively, the importance of waiting for sufficient sample sizes, and alternative approaches for dealing with small data sets.
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Transcript
