This is Part 1 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.
Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:
https://thecontractorfight.com/Million
Most contractors never break the million-dollar revenue mark—and in this powerful first installment of a 5-part series, Tom Reber breaks down exactly why. This episode zeroes in on the #1 obstacle holding you back from building a real, profitable business: not knowing your numbers. If you're serious about taking your contracting business to the next level, this is where the path begins.
In this episode, Tom discusses:
- [00:00] Introduction to the special 5-part bonus series
- [00:14] Overview of the Million Dollar Contractor Workshop (May 20–22)
- [01:51] The harsh truth: most contractors never hit $1M in revenue
- [02:25] Why staying under $1M means you're stuck in a glorified job
- [03:11] The critical first step: know your enemy
- [03:44] Obstacle #1: Not knowing your numbers
- [04:26] Examples of how clueless contractors are about their finances
- [04:51] Key metrics you must track daily to succeed
- [05:10] Why the tool doesn’t matter—just track your numbers!
- [05:26] The danger of vague goals and the need for clarity
- [06:20] You must evolve at every revenue level
- [06:44] Aim small, miss small: specific goals lead to better results
- [07:16] Pricing, marketing, leadership—adjusting the right business knobs
- [07:40] What to expect in next week’s workshop
- [08:11] Final push to register for the Million Dollar Contractor Workshop
Resources:
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🎯 MILLION DOLLAR CONTRACTOR WORKSHOP
📅 May 20–22 | 6–7pm ET
🛠️ Only $15 (every penny goes to Wounded Warrior Project)
👉 Register here: https://thecontractorfight.com/Million
📌 NO replays. Just 3 days of hard-hitting truth to help you build a business that actually works.
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