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The S, Select a Problem to Solve
Most speakers make the mistake of saying like, who do I speak to? I speak to everyone. My message is for the whole world. Sure. Everyone could use this. Yeah, everyone needs my stuff. And that's a horrible way to approach business. So one of the things we talk about is that you want to be the steakhouse and not the buffet,. You don't want to say, yeah, I can speak about anything to anybody.You can't and nor should you try.