Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple
How I Built This with Guy Raz
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The Flavor Journey: Crafting Unique Beverages
This chapter explores the creative process behind developing distinctive beverage flavors, including the challenges of creating a tea product that stands out through real ingredients. It highlights the branding and packaging strategies, inspired by personal aesthetics, that differentiate the product in a competitive market. The discussion also covers the early successes and growth of a beverage brand, focusing on effective marketing strategies and key partnerships that led to national recognition.
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