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Is There a Right or Wrong Way to Do It?
I don't know that there's necessarily like a right or wrong way to do it. Different things are going to resonate with different types of audiences. It doesn't necessarily be you have to explicitly tell them the audience, hey, this is why you should care about this. This is why it matters to you because for some audiences that just telling it as like telling your kid: Don't touch the stove and they're like, yeah, but who cares? You know, I'm going to touch the stove either way.