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The Relationship Between ROI and Failure
A lot of smart executives stay away from data. Data becomes an excuse that's acceptable within organizations because it doesn't blame tech or a leader. I don't think ROI is the magic bullet here, you know, I don’t think data cultures, the magic bullet like that was popular to begin with. It really comes down to leadership and how strong of an executive you have running data. Most of these data professionals come from very technical fields.