LiveSuper is something that aligns nicely with the brand that we are trying to build, it is just not the same thing as super.com. You also transitioned some of your domain names over and pointed them to Super.com. Was that challenging? I mean, these were existing business lines. They had SEO. There's a significant amount of work on a number of teams from our growth marketing team, to our product team,. To our engineering team, toOur operations team. It was a full company cross-functional effort to transition these pages.
Learn why this company bought super.com. Have you ever wondered what happens behind the scenes when a company goes through a rebrand and acquires a new domain name? On today’s show, I talk with Radhika Duggal, Chief Marketing Officer of Super, about her company’s rebrand to Super and acquisition of super.com. She explains that the […]
Post link: A Super domain name – DNW Podcast #412
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