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Consumerism with John Cussans

Hermitix

00:00

The Future of Advertising

I find an advertisement for some electricity company called EE, I think, that's being shown. You know, it's to me, it's revolting, it's disgusting. The older companies, the digital companies now are using coronavirus. They're using the NHS and the workers of the NHS to sell you more digital products. And because that is the way it's shifting, it's obvious, there's a logic to it. But I think if there's a form shifting, then it's, this is the final nudge for all of us into a digital economy and a virtual, virtual spaces of communication.

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