S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
How to Improve Your Positioning and Messaging
Messaging is the most important thing when it comes to converting customers into leads, paying customers. You need to look at it as layers, like onions. It has layers. Is it clear? Is it relevant? How badly do I want the value on a 10 point scale? And do I understand clearly why choose you and not these other guys? If you nail these, your messaging will get better. More effective. Let's end with this implementing and measuring.
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