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#33 Levi Strauss: The Man Who Gave Blue Jeans to the World
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Levi Strauss and the Blue Jeans
During the Civil War, Levi Strauss shipped $31 million worth of gold in a four year period. Ulysses' grant to say that California and its gold helped American Lincoln, or American Lincoln, help Abraham Lincoln win the war. The article also uses the surprisingly modern corporate concept of empowerment when talking about how business got done. And finally, this is a description of Levi's business right before the invention of jeans.
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