3min chapter

Decoder with Nilay Patel cover image

How to buy a social network, with Tumblr CEO Matt Mullenweg

Decoder with Nilay Patel

CHAPTER

Tumblr and Social Networking

I want to spend most of our conversation about what those kinds of decisions are like. I think far too often, the casual observer thinks they're easy. We've run ads on Tumblr, but we also have upgrades that turn off ads and we're introducing lots of other subscriptions,. Some funds, some serious. And that's, if we make a subscriber or a supportive thing, then we can truly be aligned.

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