Is It Section Four News?

There's kind of like two schools of thought around where to drive people when yu're advertising. You'll see a lot of people drive traffic straight to a squeeze page, which is, like, where you're trying to captur their information. The other tactic that is widely used is to drive people straight to some useful piece of and so as we break this down, you'll probably see one or the other being used. And it's worth noting some companies, surprisingly, are not advertising on advertising.