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Five ads that changed the world
Nudge
The Pespodent's Smile
Up until the 1920s there really was no such thing as bad breath. Listerine decided to highlight a problem that people didn't know existed. Back then Americans only baved once a week on Saturday in preparation for the Sabbath. Hair was rarely washed soap was made out of animal fats and often smelled worse than body odor. The Pespodent's smile is a well known term that describes someone with a beautiful smile. All of that happened by linking the product with value.
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