Ep 325: Shaili Chopra and the Sisterhood
The Seen and the Unseen - hosted by Amit Varma
How to Tell Your Consumer What You Want to Hear
"To tell people what our audiences are going through is almost like giving them an embrace and saying we're all in it together," she says. "Your consumer wants to be told everything simply in the language they understand, not what you think they understand" She adds: "Can my mother understand this? If she can, let's put it out."
Women in India are much more than either bechari, badass or bitch -- and they won't be defined any more by the male gaze. Shaili Chopra joins Amit Varma in episode 325 of The Seen and the Unseen to discuss her life, her learnings and why she won't hold back on her anger. (FOR FULL LINKED SHOW NOTES, GO TO SEENUNSEEN.IN.) Also check out: 1. Shaili Chopra on Instagram, Twitter, LinkedIn, Amazon and her own website. 2. Sisterhood Economy -- Shaili Chopra. 3. SheThePeople.tv and GyTree. 4. Let Her Be Angry -- Shaila Chopra's TEDx Talk. 5. Select episodes on The Seen and the Unseen that touched on feminism & gender with Paromita Vohra, Kavita Krishnan, Mrinal Pande, Kavitha Rao, Namita Bhandare, Shrayana Bhattacharya, Mukulika Banerjee, Manjima Bhattacharjya, Nilanjana Roy, Urvashi Butalia, Mahima Vashisht, Alice Evans, Ashwini Deshpande, Natasha Badhwar, Shanta Gokhale, Arshia Sattar and Rohini Nilekani. 6. The Life and Times of Shanta Gokhale — Episode 311 of The Seen and the Unseen. 7. The Argumentative Indian -- Amartya Sen. 8. Jai Arjun Singh Lost It at the Movies — Episode 230 of The Seen and the Unseen. 9. The Life and Times of Abhinandan Sekhri — Episode 254 of The Seen and the Unseen. 10. The Life and Times of Mita Kapur -- Episode 322 of The Seen and the Unseen. 11. Memories and Things — Episode 195 of The Seen and the Unseen (w Aanchal Malhotra). 12. Remnants of a Separation — Aanchal Malhotra. 13. How Social Media Threatens Society — Episode 8 of Brave New World, hosted by Vasant Dhar, featuring Jonathan Haidt. 14. Episodes of The Seen and the Unseen on the creator ecosystem with Roshan Abbas, Varun Duggirala, Neelesh Misra, Snehal Pradhan, Chuck Gopal, Nishant Jain, Deepak Shenoy, Abhijit Bhaduri and Gaurav Chintamani. 15. 1000 True Fans — Kevin Kelly. 16. 1000 True Fans? Try 100 — Li Jin. 17. The Life and Times of Mrinal Pande — Episode 263 of The Seen and the Unseen. 18. Mrinal Pande’s pieces for Pragati on women in Indian agriculture: 1, 2. 19. Men Must Step Up Now -- Amit Varma. 20. 'What's Your Favourite Position?' -- Shaili Chopra's Instagram post. 21. Imposter Syndrome. 22. Desperately Seeking Shah Rukh — Shrayana Bhattacharya. 23. The Loneliness of the Indian Woman — Episode 259 of The Seen and the Unseen (w Shrayana Bhattacharya). 24. Private Truths, Public Lies — Timur Kuran. 25. ‘Let Me Interrupt Your Expertise With My Confidence’ — New Yorker cartoon by Jason Adam Katzenstein. 26. The Second Sex — Simone de Beauvoir. 27. The #MeToo Movement — Episode 90 of The Seen and the Unseen (w Supriya Nair & Nikita Saxena). 28. We Should Celebrate Rising Divorce Rates (2008) — Amit Varma. 29. The Loneliness of the Indian Man — Episode 303 of The Seen and the Unseen (w Nikhil Taneja). 30. Womaning in India With Mahima Vashisht -- Episode 293 of The Seen and the Unseen. 31. The Raja Beta Syndrome — Mahima Vashisht. 32. Immanuel Kant’s Categorical Imperative. 33. Ways of Seeing -- John Berger. 34. Films, Feminism, Paromita — Episode 155 of The Seen and the Unseen (w Paromita Vohra). 35. Dilwale Dulhania Le Jayenge, Dabangg, Mardaani, Badhaai Ho, Badhaai Do, Astitva and Lust Stories. 36. Alice Munro, Marilynne Robinson, Mary Oliver and JK Rowling. 39. Everybody Lies — Seth Stephens-Davidowitz. 40. Early Indians — Episode 112 of The Seen and the Unseen (w Tony Joseph). 41. Early Indians — Tony Joseph. 42. Who We Are and How We Got Here — David Reich. 43. Alice Evans Studies the Great Gender Divergence — Episode 297 of The Seen and the Unseen. 44. The Life and Work of Ashwini Deshpande -- Episode 298 of The Seen and the Unseen. 45. Women at Work — Ep 132 of The Seen and the Unseen (w Namita Bhandare). 46. The Code Breaker -- Walter Isaacson. 47. Lessons in Chemistry -- Bonnie Garmus. 48. Caste -- Isabel Wilkerson. 49. Normal People -- Sally Rooney. 50. Conversations with Friends -- Sally Rooney. 51. Red, White & Royal Blue -- Casey McQuiston. 52. Curry -- Lizzie Cunningham. 53. Figuring -- Maria Popova. 54. The Marginalian -- Maria Popova's website. 55. Sophia: Princess, Suffragette, Revolutionary -- Anita Anand. 56. Hello, Mum -- Polly Dunbar. 57. Bruno Mars, Blue, Michael Jackson, Amjad Ali Khan, Shobha Gurtu, Shubha Mudgal and Kishori Amonkar on Spotify. 58. Chor Bazari, Prem Ki Naiyya and Girls Like To Swing. 59. Waka Waka -- Shakira. 60. Valeria, Unauthorised Living, Monarca, and High Seas. 61. Sitting Woman -- Henri Matisse. Check out Amit’s online course, The Art of Clear Writing. And subscribe to The India Uncut Newsletter. It’s free! Episode art: ‘The Sisterhood’ by Simahina.
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