#519: How Can Customers Believe In Your Value If They Can't See It?
The Advanced Selling Podcast
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What Is the Value of Your Marketing Materials?
Chris: Everything that you do and say has to be valuable to other peopleif that becomes your lip moustace. It seemed like back in the eighties, when i first started in the business, there was a theme or a badge that salespeople wore that was somewhere around, give em as little as you can. Chris: Your intention should be to show how you're different and better than the free ones. And it's hard to doyyou cannot. You got o wright something, yes.
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