In a lot of projects, there are going to be multiple objectives both from the business side and from the user side. And I'm wondering about how the core model can scale to more complex systems. So traditionally how people use it as they're talking about core pages, we have to identify the core pages on our website and fix those. But nowadays products are much more complicated, like you said, it's processes. You can still apply the core model to a process or screen for whatever. Because this model is actually channel agnostic.
Are Halland has worked in digital product development, strategy, design, and communication for over a quarter of a century. During that time, he created the core model, a tool for designing websites and products that align business goals and user needs. He has now written a book about the core model, which is due to be published later this year. In this conversation, he explains what the core model is and how it can help us create more effective digital products.
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