4min chapter

The Business of Authority cover image

The Care And Feeding Of Your Authority Business

The Business of Authority

CHAPTER

Building Your Authority Circle

Having a checklist is really, really important for building your authority circle. And so it's from your list, email, podcast, I'm going to call it media. You're not having a conversation about, oh, please buy my stuff. But you're talking about maybe what you believe about your shared area of expertise. It's those kinds of things that we're talking about for marketing.

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