The Importance of Sizing Out

A lot of times you need to size out, okay, this thing that I heard that could be an incredible insight. There's a difference when you're advising a company to shift $100 million of spend in a different direction. And so in every single project that we do that has quant, something just doesn't test out. But the second thing which you also were alluding to, is that ideas die and quant in a good way.