Are You a Category Creator?

If somebody buys in the first 18 days, right, like, or 21 days, they're more likely to repurchase. So brands optimize, like let me spam them with 35 upsells in the first 19 days versus taking the first seven or eight or nine to potentially educate and making sure not to upsell them before they even got their package. But if you're buying a category creator, but it's like, you don't need to educate them on how to use it, you just take a gummy out of your mouth and, and you eat it, right? Exactly, or buy more, yeah.