The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How Much Do You Need to Allocate?

Dave Downey: Let's talk about marketing budget. You can't share what your marketing budget is. How do you figure out across those six teams where you're going to spread that? Because I'm sure you got six leaders on each of those teams who's always hungry for more budget. He says, "The healthiest thing you can do if not doing zero based budgeting absolutely is to come in with an objective sense"

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