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31min chapter
This is how viral marketing really works | Delbert Ty (Coffee Meets Bagel)
Ahrefs Podcast
The Bold $3 Data Plan: A Marketing Experiment
This chapter details the creation and execution of a $3 unlimited data plan marketed through an innovative vending machine concept. It explores the brainstorming process, legal challenges, and the courage required for unconventional marketing strategies, as well as the importance of measuring campaign effectiveness. The conversation highlights both the potential risks and successes involved in experimenting with viral marketing ideas.
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