The one question I ask, no matter what the discussion is in end to end, and it never fails to yield some insight. What did the users say when we showed this to them? And I remember what product is. We were talking about like the new user experience. But unfortunately, we're all the people who are literally the least capable people on the planet of independently evaluating this because we all know what this is. Yeah. The thing that we've struggled with most over the years is the fact that you jump from marketing to product.