Noosa Yoghurt: Koel Thomae
How I Built This with Guy Raz
From Small Batches to Big Markets
This chapter explores the intricate journey of yogurt production, emphasizing the challenges faced while scaling from small-batch artisanal practices to larger retail markets. It recounts the strategic decisions made to launch a new yogurt brand, including innovative packaging, flavor consistency, and building relationships with retail partners. The narrative captures the highs and lows of navigating the competitive yogurt aisle and the essential role of community engagement in driving product success.
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