S02E10 Inside Marketing Design at Shopify
Inside Marketing Design
00:00
How Do You Collaborate With Product Design?
The Shopify product team just launched hydrogen, which is a react based framework for developers to build custom store funds on the site. For me, really understanding the brand, really understanding and researching the audience itself has been very important in building out the brand. We also had sort of like a focus internal focus group of developers that we kept on kind of like that's very hanging out to you. And I think when we launched having sort of the product side be like, 'Yes, the product team built this thing' was great.
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