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Lord Aleem & His Father on $15m+ Supercar Collection, Starting From Zero & Platinum Executive Travel

Strike It Big

CHAPTER

The Importance of Cars in My Life

I feel like I got brought into the business from my dad. There comes a time where you think to yourself, 'These are just my children out there working and making money for me' But then, you know, you always want to better things as brands go on. You've got to get the latest cars and be on top of the market because ultimately, people want the best. They do want to pay. The cars are my children, so they're working and I want people to look after them and respect them,. And ultimately, they bring money and that's how I pitch it.

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