Decoding the Gurus cover image

Naomi Klein: It was Neoliberal Capitalism all along!

Decoding the Gurus

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The Impact of Algorithms and the Attention Economy

This chapter explores how social media algorithms shape human behavior and contribute to the attention economy, prioritizing engagement metrics over content quality. It also examines the effects of these algorithms on culture and the commodification of academic performance in a saturated information environment.

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