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Episode 258: Prof. Meir Statman: Financial Decisions for Normal People

The Rational Reminder Podcast

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The Second Generation of Behavior Finance

In the early 80s we were really focused on the kinds of mistakes people make, those cognitive and emotional errors. In the second generation of behavioral finance I say that people have ones that are different from high expected returns and low risk. One direct example is socially responsible investing or what is known now as ESG where some people at least are willing to sacrifice wealth in order to stay true to their values. That's the thirdgeneration of behavioral finance.

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