Shelley Evenson unpacks the challenges of designing for corporate innovation, the dark-side of design thinking, and how AI may help and hinder us.
Highlights include:
- Why shouldn’t big corporates try to emulate startups?
- How is that we’re not designing experiences for people?
- What reservations do you have about corporate design thinking?
- How do we know if AI is providing us with accurate information?
- What role does timing play in the success or failure of innovation?
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Who is Shelley Evenson?
Shelley is a Managing Director of Accenture Song, a global customer experience consulting group that brings together data science, design, technology and marketing to deliver transformative insights and scalable technical solutions.
Prior to Accenture Song, Shelley was the Group Director of Organisational Evolution at Fjord and she also worked as an Experience Researcher and Research Manager at Facebook, and as a Principal User Experience Design Manager at Microsoft.
Before Big Tech, Shelley was as an Associate Professor at Carnegie Mellon University’s School of Design, where she lectured in interaction design and built a closer relationship between industry and the schools of design, business, and HCI.
Shelley is a co-founder and former advisory board member of the Service Design Network, a global community of service design professionals.
She has served as the co-editor of Touchpoint, the Journal of Service Design, and is a contributor to several books and papers on service design, interaction design and design strategy.
In 2010 Shelley was recognised by ACAD as a Woman Innovator in Design.
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Find Shelley here:
LinkedIn: https://www.linkedin.com/in/shelley-evenson/
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