LiveScore's new approach to Champions League distribution and monetisation
StreamTime Sports
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The Case Study of Champions League in Ireland
We started our journey with live streaming in UK with sub-licensed content from Premier Sport for a year that was Portuguese and Italian leagues. We noticed that this content wasn't strong enough to bring in new users, but it was generating more engagement with existing users. So we started looking for opportunities where we had a mature version of our ecosystem,. For us means that we're close to launching or have already launched sports betting in that territory With super premium rights such as the Premier League Champions League or the domestic league in a country where we can afford it.
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