Marketing Isn't Always Necessary, Right?

Myth busting is a favorite past time of the “evidence based fitness community”, and pwning noobs with copious “um actually”s is just part of the job, right? Well, yes and no. While it’s more important than ever to combat mis and disinformation, it’s arguably just as, if not more important, to do so in the right way…which, spoiler alert doesn’t involve pwning said noobs. In fact, while those who use science to “dunk on the bros” do get more follows, props, and recognition, it likely comes from people already within the evidence based community, rather than without. So how does one make a true impact and change hearts and minds, rather than just preach to the choir? Join us to find out!

https://link.springer.com/article/10.1007/s40279-022-01702-2